Design Systems · Accessibility · AI Infrastructure

I build the infrastructure
that makes AI‑generated
code trustworthy.

Governance, tokens, components, and accessibility foundations—shipped as a platform, not a service.

Career
2022–2025Cloudflare

Head of Design Systems & Accessibility

Built XOS — a unified design system platform (tokens, components, governance, documentation). Led accessibility program delivering WCAG 2.1 100% and strong WCAG 2.2 conformance. Managed a team of 7 ICs across design, engineering, and content.

2017–2022DocuSign

Lead Product Designer → Design Systems

Built and scaled the Ink design system — 30+ component specs, React foundations, accessibility and localization baked in from day one. Operated as an embedded consultant deployed across six product teams. Founded Design Ops Guild. Company-wide Collaborator of the Year.

2016–2017Appirio

UX Consultant — UX Architecture

One of two UX leads on Georgetown 360 — a landmark Salesforce CRM serving 160K+ alumni and 4,000+ students. The first implementation at this scale in higher education, directly catalyzing Salesforce Education Cloud.

2010–2016Various (Agency & Product)

Senior UX Designer

Product and agency experience across enterprise software, e-commerce, and SaaS. Deep craft in interaction design, prototyping, and front-end development.

About
Joseph Baggett
“The secret weapon, the glue.”
— DocuSign PX Leadership

I build the infrastructure that makes product UI trustworthy — at scale, under compliance pressure, across every team.

Most recently I led the Design Systems & Accessibility function at Cloudflare — establishing a unified platform of tokens, components, governance, and accessibility foundations for a B2B product ecosystem serving millions of users. Previously at DocuSign, where I built and scaled the Ink design system across six product teams.

Now I’m positioning that same systems discipline for the AI-native era — where tokens, components, and accessibility foundations become the trust layer between AI-generated code and production. The craft doesn’t change. The leverage does.

Design SystemsAccessibility / WCAG 2.2Section 508 / VPATDesign Tokens & ThemingGovernance (RACI/DACI)Cross-functional LeadershipComponent LibrariesStorybook / ChromaticVisual Regression TestingReact / TailwindCI/CD PipelinesAI-Augmented Workflows